![]() Today Microsoft’s market cap flirts with $1 trillion and it is again competing with Apple and Amazon as one of the most valuable companies in the world. ![]() Instead of proving themselves, employees were encouraged to improve themselves. He embarked on a program to refine the company culture, a process that upended competitiveness in favor of continuous learning. Microsoft, known for its cut-throat competitiveness under Steve Balmer, has been positively transformed by Satya Nadella, who took over as CEO of the company in 2014. Both technology-based companies are world-class performers and admired brands, and both owe this in part to prioritizing culture. The culture of an organization is also one of the top indicators of employee satisfaction and one of the main reasons that almost two-thirds (65%) of employees stay in their job.Ĭonsider Microsoft and Salesforce. 77 percent of workers consider a company’s culture before applying, and almost half of employees would leave their current job for a lower-paying opportunity at an organization with a better culture. Companies that prioritize culture can also weather difficult times and changes in the business environment and come out stronger.Ĭulture is a key advantage when it comes to attracting talent and outperforming the competition. When workplace culture aligns with your employees, they’re more likely to feel more comfortable, supported, and valued. Organizational culture affects all aspects of your business, from punctuality and tone to contract terms and employee benefits. Improve engagement – companies with a positive culture have up to 72% higher employee engagement rate.Improve brand identity – 38% of employees report wanting to change their job due to poor company culture.Improve employee retention – culture is one of the main reasons that 65% of employees stay in their job. ![]()
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